Market Entry & Expansion
An advisor with personal experience in the internationalization of business can significantly help in the planning and implementation of the company's global market entry. You avoid mistakes, save money and progress faster when you don't have to go alone. Boardio has more than 9,000 advisors from 100 different countries, which means that if necessary, we can find experts in a certain industry from a certain country, in which case the dynamics of your industry are already familiar to the applicants.
If you are planning to start a business in a certain country, you should consider hiring a local advisor to support market entry. These advisors typically have long work experience in the field and thus extensive networks with the right people and insight into the competitive situation in the field.
Examples of how Boardio advisors have helped our clients:
- open doors to potential customers or partners
- preparing an internationalization strategy
- analysis and selection of the target markets
- supporting internationalization projects
- creating partnerships, opening connections with foreign customers
See some of our advisors with experience in international business and some successfull searches we have concluded in this field.
Here are the three most common service packages that Boardio advisors have provided:
1. Market Entry Strategy
Many clients require strategic insight into the target market to avoid missteps and ensure a smooth entry.
Key Features:
- Market research and feasibility analysis.
- Customized entry strategies tailored to the region's business landscape.
- Competitor analysis and positioning guidance.
Example clients: Healthcare IT firm seeking expansion into Africa, SaaS company targeting Germany.
2. Opening Doors
Clients emphasize the need for strong networks and facilitated introductions to key decision-makers.
Key Features:
- Leveraging advisors' networks to access potential clients, distributors, or partners.
- Facilitated meetings with local stakeholders to build relationships.
- Mapping and prioritizing target contacts for strategic outreach.
Example clients: ManoMotion expanding to Germany, the Netherlands, and the US or Gravito targeting media houses across Europe.
3. Go-to-Market Partnerships
Building local partnerships is essential for distributing products, establishing presence, and generating sales.
Key Features:
- Identifying and onboarding local distributors, agents, or marketing partners.
- Assisting in partnership negotiations and agreements.
- Providing performance metrics and ongoing partnership support.
Example clients: Luxalad launching franchises in Sweden and the UAE or the pest control company entering markets like Vietnam and Taiwan.
Success stories from around the globe
Advisors for global market entry
We at Tietoa Finland have strong growth ambitions and plans for global market entry. While our team does not have all the skills needed for this, we used Boardio to find advisors.
The search process was smooth and the result was above our expectations. In a short
period of time, we received appli cations from several highly experienced
individuals and now have two working as our advisors.
Tietoa
Marko Rajala
Advisors for growth challenges
Boardio started to search for an advisor to help us on the challenges of growth. We had a high level of standards and required, among other things, managerial experience in our industry. Boardio found a really good candidate with whom we are now working with.
I can highly recommend Boardio to any company that needs honest and experienced
external views to support business growth.
Max Siivouspalvelut
Antti Halonen
Advisors for university ventures
Aalto University seeks for advisors in its projects aiming into start-ups. We have received excellent candidates through Boardio and continue its use in the future.
I would absolutely recommend Boardio also to others. As an electronic tool it is a
good complement for the innovation and entrepreneurial ecosystem.
Aalto University
Panu Kuosmanen
Experience and knowledge sharing
We have established a relationship with a new advisor through Boardio that could potentially be our partner in Finland. This advisor shares our vision and has more experience than us, we see that this can go well.
I think Boardio is a good way to seek advisors who complement skills you want to
grow your business and expertise.
Asteria
