Johan Van Genechten

Johan has extensive experience in setting up new businesses specialized in the domains of customer experience, sales, marketing, customer care, project and change management and information technology. He is fascinated by new technologies. He combines all new possibilities (people, culture, organization, technology and methodologies) in order to help his customers to become more sustainable customer companies.
He was CEO (and founding partner) of 4C (www.weare4c.com), 4CInvest and 2SEE and is associate professor at the University of Leuven on Services Marketing, Marketing Planning and Digital Marketing and new trends in marketing (www.kuleuven.be).
He is a regular speaker at seminars and conferences on Customer Value Management, Customer Experience Management, CRM, Customer Intelligence, Digital Marketing, E-Commerce, Internet of Things etc. and is guest lecturer at different institutes (Witts University Johannesburg, University of Groningen, Université de Liège, INSEAD, Economic High School Gent).
He is a certified associate of the Chalfont Project, an initiative of Prof. Alfredo Herrero, Organization Architect, and facilitates boardroom and top management workshops on Organizational Reboot! And Disruptive Ideas.
He is member of the General Council of the Antwerp Management School, the business school of the University of Antwerp, Belgium.
He is chairing traicie.com a AAAS/SAAS solution based upon language technology that will disrupt the war on talent issue.
He is member of different boards and advisory boards in training, insurance, real estate and high tech companies.
He is mentoring different CEOs of scale ups in the high tech and professional services industry that want to internationalize and/or acquire & integrate other companies.
He is certified consultant of ExO (Exponential Organisations).
He has followed different trainings in board organization, corporate governance.